LADBROKES

UP FOR THE CHALLENGE

In Australia online betting companies walk and talk a very similar path. They always show the punter placing a bet, winning or losing. To stand out in this very cluttered and creatively similar territory, we positioned Ladbrokes more as a top sports brand, than the traditional Aussie online betting company. 

We used the players, the sounds, the passion and energy of the sports the punters love to bet on, to drive the excitement and enhance the betting challenge. Driving this message home with a new brand line. Up for the challenge.

WHO WILL YOU BET AGAINST?

Print and Outdoor followed the same format of the Brand spot, utilising action packed shots of athletes performing their trade. Real life, gritty images captured the true essence of each and every sport, while a massive headline challenged the punters to place their bets.