FABER-CASTELL ACTIVATIONS

THE THANK YOU PROJECT

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It's a little known fact that Faber-Castell has been green since 1978. They currently recycle 88% of waste and a large number of their factories self-generate electricity. They also plant two million new trees a year, creating a zero carbon footprint. Regrettably, these environment success stories are unknown outside the company.

In a collaboration with renowned UK artist Tim Knowles, we created the first "Thank-you notes" from Trees.

We placed artists easels under each branch and fastened Faber-Castell pens to each of them. Like signatures, each drawing reveals something different about each tree as they sway in the breeze.

The final art work was exhibited in galleries and revealed in an outdoor campaign where people could engage with the "Thank you notes" through a short digital documentary that pinpointed their GPS coordinates and showed the trees at work.

manga makerS - PRINT AND OUTDOOR

​Manga meets the beauty world.

To highlight the benefits of the Faber-Castell Manga range, we created a print campaign that used similar wording to that used in cosmetic and beauty advertising. The same indulgent oversell of the benefit in the copy sits neatly next to the explicit renditions of beauty in the the true Manga form.